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"The shorter the skirt, the stronger the economy"

An introduction to the Hemline Index Theory

Fashion, being a mode of personal expression, has always been closely linked with each individual's financial situation and environment. One of the most famous examples of this comes in the form of the Hemline Index:

The trend of shorter skirts following economic prosperity was first noted by Wharton Business School professor George Taylor in 1926. However it was not him, but the contemporary media who picked up on his writings that first made a link between the economy and hemlines.
The hemline index theory itself is based on an observed correlation between a better-performing economy (usually in the form of a higher GDP, a booming stock market, and other economic factors) with shorter hemlines on women's skirts. Throughout history there have been numerous instances of shorter skirts coming into fashion as the economy is flourishing, and dropping when the economic situation deteriorates.


On this website, you can expect to see all examples of historical fashion of the 1920s-70s, linking to some economic history too in order to evaluate the accuracy of this theory and whether it really is a reliable indicator of the economy.

(The Delineator, 1922)

(King, 1937)

(Alexander, 1940)

(Dior & Goodman, 1952)

(Givenchy & Goodman, 1964)

(Laroche & Goodman, 1969)

("Skirt and Dress," 2020)